tourism

Group travel operators discover a taste for Gloucester

On Friday 20 April 2012, Marketing Gloucester and a group of businesses in the Docks hosted the Quays Hospitality Day. The group travel market has been identified as a growth area in tourism and this was an opportunity to showcase the range of attractions on offer for tourist groups in Gloucester Docks.

The 75 influential guests were welcomed by Richard Rawlings (Centre Manager at Gloucester Quays) and Paul James (Chairman of Marketing Gloucester) at a morning reception. Chris Oldershaw (Chief Executive of Marketing Gloucester and GHURC) gave a summary of the regeneration work carried out in the city over the last five years and outlined what future plans are in the pipeline. He also highlighted the importance of events, such as the Gloucester Quays Food Festival, Garden Party, the award-winning Tall Ships Festival, and explained how the Believe in Gloucester campaign is bringing the feel good factor back to the city.

Afterwards, Gloucester Civic Trust guides took the guests on a whistle-stop tour of the attractions in the Docks. Group travel organisers were able to sample a taster of what is on offer at the Gloucester Antiques Centre, Gloucester Waterways Museum, Soldiers of Gloucestershire Museum and English Holiday Cruises before taking an entertaining if somewhat bracing, 45-minute cruise along the Gloucester Sharpness Canal on board the Queen Boadicea.

A lunch reception was held at The Blue Elephant Restaurant (above Fosters), where Dawn Melvin and her team outdid themselves and put on a truly impressive spread for the hungry visitors. A prize draw was made with English Holiday Cruises offering an all expenses weekend for two to the lucky winners. Guests were then offered the opportunity to visit Gloucester’s magnificent Cathedral or spend more time in the Docks, but not before letting us know what a great time they had. All group travel organisers who completed the questionnaire said that they would be bringing groups to the City.

The Quays Hospitality Day was the collaborative brainchild of the Quays Marketing Group (which includes Marketing Gloucester, Gloucester Quays, Gloucester Antiques Centre, Gloucester Civic Trust, English Holiday Cruises, The Soldiers of Gloucestershire Museum, Gloucester Waterways Museum, SULA Lightship Therapies and Gloucester Docks Estates Company Limited). The success of the event just goes to show how organisations working in partnership can make a positive impact on tourism which benefits the local economy.