Group travel operators discover a taste for Gloucester

On Friday 20 April 2012, Marketing Gloucester and a group of businesses in the Docks hosted the Quays Hospitality Day. The group travel market has been identified as a growth area in tourism and this was an opportunity to showcase the range of attractions on offer for tourist groups in Gloucester Docks.

The 75 influential guests were welcomed by Richard Rawlings (Centre Manager at Gloucester Quays) and Paul James (Chairman of Marketing Gloucester) at a morning reception. Chris Oldershaw (Chief Executive of Marketing Gloucester and GHURC) gave a summary of the regeneration work carried out in the city over the last five years and outlined what future plans are in the pipeline. He also highlighted the importance of events, such as the Gloucester Quays Food Festival, Garden Party, the award-winning Tall Ships Festival, and explained how the Believe in Gloucester campaign is bringing the feel good factor back to the city.

Afterwards, Gloucester Civic Trust guides took the guests on a whistle-stop tour of the attractions in the Docks. Group travel organisers were able to sample a taster of what is on offer at the Gloucester Antiques Centre, Gloucester Waterways Museum, Soldiers of Gloucestershire Museum and English Holiday Cruises before taking an entertaining if somewhat bracing, 45-minute cruise along the Gloucester Sharpness Canal on board the Queen Boadicea.

A lunch reception was held at The Blue Elephant Restaurant (above Fosters), where Dawn Melvin and her team outdid themselves and put on a truly impressive spread for the hungry visitors. A prize draw was made with English Holiday Cruises offering an all expenses weekend for two to the lucky winners. Guests were then offered the opportunity to visit Gloucester’s magnificent Cathedral or spend more time in the Docks, but not before letting us know what a great time they had. All group travel organisers who completed the questionnaire said that they would be bringing groups to the City.

The Quays Hospitality Day was the collaborative brainchild of the Quays Marketing Group (which includes Marketing Gloucester, Gloucester Quays, Gloucester Antiques Centre, Gloucester Civic Trust, English Holiday Cruises, The Soldiers of Gloucestershire Museum, Gloucester Waterways Museum, SULA Lightship Therapies and Gloucester Docks Estates Company Limited). The success of the event just goes to show how organisations working in partnership can make a positive impact on tourism which benefits the local economy.








Back Badge Day: Gloucester remembers

The 28th

Back to back with the The 28th

Two hundred and eleven years ago on 21 March the 28th North Gloucestershire Regiment of Foot wrote themselves into the annals of history when they received the orders “Front rank stay as you are, rear rank about turn”.

It was 1801, and while France was in political turmoil at home, the French military forces defended their fledgling republic against a coalition of enemies in the French Revolutionary Wars. The British expeditionary forces under the command of Sir Ralph Abercrombie were marching on the Egyptian port of Alexandria and rested near the ruins of Nicopolis on 20 March. The next morning at 3.30am, the French columns attacked the encampment, with the 28th North Gloucestershire Regiment of Foot bearing the brunt. The first attack was repulsed but in the ensuing darkness and confusion, the French managed to drive a wedge between two British regiments.

What came next became the stuff of legend as the 28th received their immortal orders “Front rank stay as you are, rear rank about turn”.

The rear ranks turned and with exemplary discipline waited until the French cavalry were a few horse lengths away. They then fired one devastating volley, causing heavy casualties amongst the cavalry and forcing them to withdraw.

Not for the last time, the 28th fought a famous defence, their noble conduct recognised with the distinction of being the only regiment to be allowed to wear their badges on the front and rear of their head dress.

Following the battle, the British reached Alexandria and besieged the ancient city before the French garrison surrendered on 2 September 1801.

The 28ths reputation continued to flourish in the Peninsular War in the Battles of Quatre-Bras and Waterloo, with the Duke of Wellington mentioning them in dispatches. After the 28th merged with the 61st South Gloucestershire Regiment in 1881, the newly-formed Gloucestershire Regiment (nicknamed the Glorious Glosters) went on to carry the most battle honours on their regimental colours than any other line regiment in the British Army.

Back Badge Day is now celebrated by veterans and citizens of Gloucester every year on 21 March. Find out more about the 28th, Back Badge Day and more true tales of heroism at The Soldiers of Gloucestershire Museum at the historic Gloucester Docks.

The Museum also has an online exclusive 2 for 1 offer if you sign up for the email newsletter.

Plus, you can also upgrade to an annual ticket for an affordable price.







Gloucester Cathedral is delighted to have won a Cotswold Tourism Award for last summer’s Glorious Gloucestershire Flower Festival. The four-day event won Silver for Event of the Year in the annual awards.

The 2012 Awards highlight the successes and achievements of Cotswold tourism businesses throughout the last year in categories such as Hotel of the Year, Visitor Attraction of the Year, Website of the Year and Tourism Business of the Year.

Canon Celia Thomson, Canon Pastor of the Cathedral and Chairwoman of the Flower Guild, said “we are thrilled to have been recognised in this way. It is a testament to many hours of hard work put in by the members of the Cathedral Flower Guild and all the parishes who donated not just their time, but also the flowers to make the Cathedral look beautiful.”

Ninety-two parish groups and organisations in the county provided a decorative floral arrangement or a depiction in flowers of something that makes Gloucestershire famous around the world. The centrepiece of the show was a 90 foot long flower carpet which stretched the length of the Nave and took a team of 30 people five days to assemble. The Festival also featured a display created by Church of England Primary Schools in the diocese in celebration of their 200th anniversary.

The Glorious Gloucestershire Flower Festival sold over 8,000 tickets and raised over £37,000 for the Cathedral.

See the full list of the Cotswold Tourism Award winners.